Author: Dave Claxton

I'm a PR professional and former journalist for SportTechie. I'm blogging about how business is increasingly impacting sports in this ever connecting world.
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Interview: How Anthony Joshua Helped Lucozade Sport Make Their Knockout TV Ad (Part 1)

One brand which is partnered with Joshua stood out from all the others in the run up to the fight. Using an impactful TV advert detailing Joshua’s background Lucozade Sport was able to generate widespread interest not only in their brand ambassador ahead of his big fight but also about Lucozade Sport’s own “Made To Move” campaign. The campaign has the ambitious target of get one million people moving more by 2020 in the UK, as part of a campaign to highlight and also champion active lifestyles. This is a campaign which I’ll speak more about in a second post coming soon.

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Interview: How Macron Plans To Keep Challenging The Biggest Sports Brands (Part 2)

Firstly, to understand Macron, you need to know that as a business is split into two specific divisions. This is much like most sports clothing brands, whereby one side of the business is purely commercial, an individual can buy a piece of apparel or a amateur team pays Macron to produce clothing. On the other side is sponsorship, whereby the brand seeks out new opportunities with teams across the world.