You may remember BusinessOfSport’s recent post on the XFL, and if it can survive its second attempt at launching a professional American football league. Ahead of the biggest games in the NFL’s calendar this week, […]
You might be wondering why BusinessOfSport.Net would be covering its first non-sports-related item for review? Firstly, thanks for being a loyal reader, secondly, after watching Netflix’s new documentary, “Fyre: The Greatest Party That Never Happened” offers […]
In just over a year, there will be a new American football league, yet the XFL is not so new. 2001, the bombastic owner of the World Wrestling Federation (WWF), Vince McMahon launched the X-Treme Football League (XFL) to much fanfare
In May 2018, the U.S. Supreme Court struck out a 1992 federal law banning sports gambling, paving the way for individual states to decide on if they will allow sports betting. It is a huge […]
The new documentary follows Sunderland’s disastrous 2017-18 season where the club is relegated to the third division, League Two, of English football for the first time in 30 years.
It would seem that British fans, regardless of their wider circumstances, have a deep love of attending live sporting events. What has also helped boost attendance is the plethora of newer sports that have taken off or sports which are suddenly back in fashion.
Snow sports is a huge market with many brands seeking to specialise in this area. Protest Sportswear, a Dutch-based high-quality sports apparel company is an example of this.
The above video is when Pep Guardiola, then manager of Barcelona, finally lost his cool with José Mourinho. Up to this point, Mourinho had been sniping constantly at his great rival, with little to no […]
On the 8th February 2018, it was 35 years since the most infamous kidnapping of an athlete in history. This athlete was worth an estimated $13.5 million. And this athlete was also a horse.
In today’s internet era, brand ambassadors are under much more scrutiny than ever before and anything that is offensive, or questionable, in terms of actions or comments can results in them being dropped (and also losing a significant pay check) by brands.
Ten years into his ownership of Newcastle United, Mike Ashley has decided he has finally, finally had enough. The club is officially up for sale, from the owner who, in 2016, made the claim that he “regrets” the purchase in the first place.
In recent months, Sony Music has signed a deal with Chelsea, Roma has partnered up with Hugo Boss. Strangest of all has been PSG’s and the Rolling Stones, yes the band, teaming up to produce a fashion range.
Where once the Olympics, run by the International Olympic Committee (IOC), could easily handpick the best bids, the tables are now turning and they are having to adapt to a new reality. Previously, would-be host countries bid on the assumption that the games would boost their local economy significantly, no longer however.
Today the Premier League, the world’s richest and most popular football league in the world, turns 25 years old. Its huge impact can’t be understated, and BusinessOfSport.Net has pulled out five areas which England’s top flight football league has become synonymous with.
When undefeated boxer Floyd Mayweather (49-0-0) agreed to fight mixed martial artist (MMA) Conor McGregor (who’s boxing record is 0-0-0), he must have thought he would be the easy winner, both inside and outside the ring.
In a previous post I spoke in depth with James Young, Strategic Partnership Lead at Lucozade Sport regarding the brand’s excellent campaign with IBF Heavyweight Champion of the world Anthony Joshua ahead of his unforgettable fight against Wladimir Klitschko.
One brand which is partnered with Joshua stood out from all the others in the run up to the fight. Using an impactful TV advert detailing Joshua’s background Lucozade Sport was able to generate widespread interest not only in their brand ambassador ahead of his big fight but also about Lucozade Sport’s own “Made To Move” campaign. The campaign has the ambitious target of get one million people moving more by 2020 in the UK, as part of a campaign to highlight and also champion active lifestyles. This is a campaign which I’ll speak more about in a second post coming soon.
Firstly, to understand Macron, you need to know that as a business is split into two specific divisions. This is much like most sports clothing brands, whereby one side of the business is purely commercial, an individual can buy a piece of apparel or a amateur team pays Macron to produce clothing. On the other side is sponsorship, whereby the brand seeks out new opportunities with teams across the world.
Being a smaller sporting brand can be tough. The odds seemed stacked against you when comparing yourself to the Adidas’ and Nike’s of this world. Macron (not named after the new French President, more on that in part two) is an Italian brand founded in 1971. Back then it was a distributor of American sportswear brands in Italy. By 1994, it began to expand rapidly and by 2001 had just won the sponsorship of its first professional sports team, Bologna FC, which it still sponsors now.
You might remember my recent post of the rise of the women’s game across the world. It focused heavily on beauty brand Avon signing a historic deal to sponsor Liverpool women’s football team. It was a first of its kind type of deal, in which Avon became the first female brand to sponsor a women’s professional football team and also becomes Liverpool’s first independent shirt sponsor to that of its male counterpart.