Last year UK sports fans were estimated to have bought a near record 74.5 million tickets to sporting events, according to Deloitte, a consultancy firm. What makes this extremely strong performance all the more surprising […]
With the snow sports market worth a whopping $4.5 billion, it is clear that people really love to hit the slopes to do a wide variety of winter sports. Such a huge market is really […]
The above video is when Pep Guardiola, then manager of Barcelona, finally lost his cool with José Mourinho. Up to this point, Mourinho had been sniping constantly at his great rival, with little to no […]
On the 8th February 2018, it was 35 years since the most infamous kidnapping of an athlete in history.
This athlete was worth an estimated $13.5 million.
And this athlete was also a horse.
In recent weeks a number of athletes have found themselves in hot water with sponsors, bringing the role of what a brand ambassador can and can’t do into the spotlight. Carolina Panthers’ quarterback Cam […]
Ten years into his ownership of Newcastle United, Mike Ashley has decided he has finally, finally had enough. The club is officially up for sale, from the owner who, in 2016, made the claim that […]
Make no doubt about, sports partnerships are entering a new, somewhat surprising era as evidenced by recent moves in the industry. In recent months, Sony Music has signed a deal with Chelsea, Roma has partnered […]
Recently Paris and Los Angeles (LA) were announced as hosts for the summer Olympics of 2024 and 2028 respectively. Interestingly, this is the first time two host cities have been announced at the same time, normally […]
Today the Premier League, the world’s richest and most popular football league in the world, turns 25 years old. Its huge impact can’t be understated, and I’ve pulled out five areas which England’s […]
When undefeated boxer Floyd Mayweather (49-0-0) agreed to fight mixed martial artist (MMA) Conor McGregor (who’s boxing record is 0-0-0), he must have thought he would be the easy winner, both inside and outside […]
In a previous post I spoke in depth with James Young, Strategic Partnership Lead at Lucozade Sport regarding the brands excellent campaign with IBF Heavyweight Champion of the world Anthony Joshua ahead of his unforgettable […]
There can be no doubt with his win over Wladimir Klitschko on an unforgettable night in April that Anthony Joshua finally became a global sporting phenomenon. Over 90,000 people packed out the iconic […]
In a previous post I detailed how Italian brand, Macron (not named after the new French President), has built its expanding success on creating bespoke kits for professional teams. In this post, I speak further […]
Being a smaller sporting brand can be tough. The odds seemed stacked against you when comparing yourself to the Adidas’ and Nike’s of this world. However, one up and coming European brand has proved that […]
You might remember my recent post of the rise of the women’s game across the world. It focused heavily on beauty brand Avon signing a historic deal to sponsor Liverpool women’s football team. It was […]
You may have seen the recent news that eSports is set to be a medal event at 2022 Asian Games, to be held in Hangzhou, China. This is a huge decision as the Asian games are […]
You might have seen the news last week that beauty brand Avon has became official sponsor to Liverpool women’s football team. If not, let me tell that the three year deal is truly groundbreaking for a […]
Ask any American football fan what their favourite movie on the sport is and most of the time you’ll be told that it is Oliver Stone’s iconic Any Given Sunday (probably thanks to Al Pacino’s spine […]
With estimates that 13 million pints of the black stuff will be drank today on St. Patrick’s Day, and also its high profile sponsorship of the Six Nations Rugby Championship and Cheltenham horse racing festival […]
With the Formula One season returning in the coming weeks, the sport faces to huge changes, which may be unprecedented in its 67 year , championship history. This is thanks to long-time owner (nearly 40 years at the […]