Author: Dave Claxton

I'm a PR professional and former journalist for SportTechie. I'm blogging about how business is increasingly impacting sports in this ever connecting world.
Read More

Liverpool’s Historic Deal With Avon Shows The Untapped Potential Of Women’s Football

You might have seen the news last week that beauty brand Avon has became official sponsor to Liverpool women’s football team. If not, let me tell that the three year deal is truly groundbreaking for a number of reasons and a great sign for women’s football’s health in general.

Read More

What Deloitte’s Football Money League Report Tells Us

To football fans 1997 must seem like a lifetime ago. The mercurial Eric Cantona would unexpectedly announce his retirement from the sport, while the Brazilian legend Ronaldo would shatter the world transfer record fee, moving from Barcelona to Inter Milan for a then whopping £19.5 million. It was also the first year that Deloitte, the financial services giant, would publish its ‘Football Money League’ report detailing which clubs earned the most money in the last season.