Many eyebrows were raised two weeks ago when Under Armour, the upstart sports clothing brand announced a ten year deal to become the exclusive and official uniform provider to America’s Major League Baseball (MLB) from 2020 onwards.
BT Sports deal with boxing promoter Frank Warren could be a game changer for the sport in the UK and threaten rival promoter, Eddie Hearn’s decade-long supremacy in the sport.
2016 has turned into a momentous year for sports, just not so much on the field. It can finally be christened the when sports, much like TV series, went finally online. There as so many […]