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Analysis

Analysis

How The UFC Has Changed

BusinessOfSport.Net YouTube ChannelBack in July last year, stunning news emerged that the Ultimate Fighting Championship (UFC) was being sold for an eye-watering $4 billion to William Morris Endeavor-International Management Group, (WME-IMG), one of the biggest representation firms in sport. The price tag stands as most expensive transaction for an organisation in sports history and was about seven times its gross…

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