Today (29/03/19) was meant to be “Independence Day” with the UK due to leave the European Union for good, following the referendum vote in June 2016. Street parties, minted coins and a host of merchandise, […]
Heard of the Alliance of American Football (AAF)? The new American football league launched a week after Super Bowl LIII, kicked off to over two million viewers for its debut game. Its second week pulled […]
You may remember BusinessOfSport’s recent post on the XFL, and if it can survive its second attempt at launching a professional American football league. Ahead of the biggest games in the NFL’s calendar this week, […]
In just over a year, there will be a new American football league, yet the XFL is not so new. 2001, the bombastic owner of the World Wrestling Federation (WWF), Vince McMahon launched the X-Treme Football League (XFL) to much fanfare
The new documentary follows Sunderland’s disastrous 2017-18 season where the club is relegated to the third division, League Two, of English football for the first time in 30 years.
It would seem that British fans, regardless of their wider circumstances, have a deep love of attending live sporting events. What has also helped boost attendance is the plethora of newer sports that have taken off or sports which are suddenly back in fashion.
Snow sports is a huge market with many brands seeking to specialise in this area. Protest Sportswear, a Dutch-based high-quality sports apparel company is an example of this.
The World Cup Trophy, standing at 14.5 inches tall and weighs 13.5 pounds, is estimated to be worth a staggering $20 million. To put this in perspective, the Lombardi Trophy, given to the winners of the annual Super Bowl is worth a just over a paltry $4,000 in comparison. Even the venerated Stanley Cup, given to the NHL’s winners, is worth only just over $23,000.
A study revealed how much stars can earn from social media, for sponsored posts and estimated that Ronaldo earns a simply incredible £308,000 per post (thanks to his 100+ million followers on Instagram).
Globally, sports generates a whopping $91 billion a year. That’s a hell of a lot of money and you might be thinking you could get a slice of the action.
Sports in 2017 It is hard to believe that 2017 is nearly over, but it has been a momentous year in sports, sports marketing and sports business. I look back at the top ten stories […]
In today’s internet era, brand ambassadors are under much more scrutiny than ever before and anything that is offensive, or questionable, in terms of actions or comments can results in them being dropped (and also losing a significant pay check) by brands.
Ten years into his ownership of Newcastle United, Mike Ashley has decided he has finally, finally had enough. The club is officially up for sale, from the owner who, in 2016, made the claim that he “regrets” the purchase in the first place.
Today the Premier League, the world’s richest and most popular football league in the world, turns 25 years old. Its huge impact can’t be understated, and BusinessOfSport.Net has pulled out five areas which England’s top flight football league has become synonymous with.
When undefeated boxer Floyd Mayweather (49-0-0) agreed to fight mixed martial artist (MMA) Conor McGregor (who’s boxing record is 0-0-0), he must have thought he would be the easy winner, both inside and outside the ring.
In a previous post I spoke in depth with James Young, Strategic Partnership Lead at Lucozade Sport regarding the brand’s excellent campaign with IBF Heavyweight Champion of the world Anthony Joshua ahead of his unforgettable fight against Wladimir Klitschko.
One brand which is partnered with Joshua stood out from all the others in the run up to the fight. Using an impactful TV advert detailing Joshua’s background Lucozade Sport was able to generate widespread interest not only in their brand ambassador ahead of his big fight but also about Lucozade Sport’s own “Made To Move” campaign. The campaign has the ambitious target of get one million people moving more by 2020 in the UK, as part of a campaign to highlight and also champion active lifestyles. This is a campaign which I’ll speak more about in a second post coming soon.
Firstly, to understand Macron, you need to know that as a business is split into two specific divisions. This is much like most sports clothing brands, whereby one side of the business is purely commercial, an individual can buy a piece of apparel or a amateur team pays Macron to produce clothing. On the other side is sponsorship, whereby the brand seeks out new opportunities with teams across the world.
Being a smaller sporting brand can be tough. The odds seemed stacked against you when comparing yourself to the Adidas’ and Nike’s of this world. Macron (not named after the new French President, more on that in part two) is an Italian brand founded in 1971. Back then it was a distributor of American sportswear brands in Italy. By 1994, it began to expand rapidly and by 2001 had just won the sponsorship of its first professional sports team, Bologna FC, which it still sponsors now.
You might remember my recent post of the rise of the women’s game across the world. It focused heavily on beauty brand Avon signing a historic deal to sponsor Liverpool women’s football team. It was a first of its kind type of deal, in which Avon became the first female brand to sponsor a women’s professional football team and also becomes Liverpool’s first independent shirt sponsor to that of its male counterpart.