Category: Business & Sport

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The History Of The World Cup Trophy

The World Cup Trophy, standing at 14.5 inches tall and weighs 13.5 pounds, is estimated to be worth a staggering $20 million. To put this in perspective, the Lombardi Trophy, given to the winners of the annual Super Bowl is worth a just over a paltry $4,000 in comparison. Even the venerated Stanley Cup, given to the NHL’s winners, is worth only just over $23,000.

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Interview: How Anthony Joshua Helped Lucozade Sport Make Their Knockout TV Ad (Part 1)

One brand which is partnered with Joshua stood out from all the others in the run up to the fight. Using an impactful TV advert detailing Joshua’s background Lucozade Sport was able to generate widespread interest not only in their brand ambassador ahead of his big fight but also about Lucozade Sport’s own “Made To Move” campaign. The campaign has the ambitious target of get one million people moving more by 2020 in the UK, as part of a campaign to highlight and also champion active lifestyles. This is a campaign which I’ll speak more about in a second post coming soon.