Category: Business & Sport

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Liverpool’s Historic Deal With Avon Shows The Untapped Potential Of Women’s Football

You might have seen the news last week that beauty brand Avon has became official sponsor to Liverpool women’s football team. If not, let me tell that the three year deal is truly groundbreaking for a number of reasons and a great sign for women’s football’s health in general.

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Diageo’s Head Of Sponsorship On Why Horse Racing & Rugby Is So Critical To Guinness

BusinessOfSport.Net sat down with Rory Sheridan, Head of Sponsorship for Diageo in Western Europe, this week to discuss Guinness’ current priorities regarding sports sponsorship, how it is performing and where it might be heading next.