With the Formula One season returning in the coming weeks, the sport faces to huge changes, which may be unprecedented in its 67 year, championship history. This is thanks to long-time owner (nearly 40 years at the wheel) and force-of-nature, Bernie Ecclestone selling the F1 brand to Liberty Media , in a deal worth $8 billion.
Back in July last year, stunning news emerged that the Ultimate Fighting Championship (UFC) was being sold for an eye-watering $4 billion to William Morris Endeavor-International Management Group, (WME-IMG), one of the biggest representation firms in […]
Jaws dropped that Chelsea attacking midfielder Oscar was joined Chinese side Shanghai SIPG for a stunning £52 million. Why?
Many eyebrows were raised two weeks ago when Under Armour, the upstart sports clothing brand announced a ten year deal to become the exclusive and official uniform provider to America’s Major League Baseball (MLB) from 2020 onwards.
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