Ask a European what cornhole is and you might get some fretting faces. But for Americans, cornhole is as traditional as apple pie and grilling on the fourth of July. To get more insight into the burgeoning professional sport, I spoke with Trey Ryder, Chief Marketing Officer (CMO) from the American Cornhole League (ACL). …
Interviews
Microsoft Excel is having a moment as a sport. Yes. An actual sport. Back in August 2022, the Financial Modeling World Cup's World Excel Championships, broadcast on ESPN, went truly viral and truly global. What you need to know What is cornhole & what does its name stand for? The ACL's growth Why accessibility is such a…
When you think of intense, all-action combat sports, pillow fighting doesn't necessarily come to mind. However, the Pillow Fight Championship is revolutionizing the way we view the “slumber party” tradition. The Pillow Fight Championship gives us the thrill of hand-to-hand combat without gruesome injuries, blood, and extreme violence. To succeed in the sport, competitors still…
Interview with Former NFL player Jason Bell reveals what life is like when athletes come to the end of their careers Bell's NFL career was tragically cut short due to injury in 2008 Post-football, he went in a different direction, setting up Horizon’s Masters Private Client Group, set up to empower athletes to…
I spoke with Ben Ryan Shields, Senior Lecturer at the MIT Sloan School about the return of sports in the era of COVID-19 He believes that the current situation has likely accelerated the digital transformation of sports organisations and clubs Yet his central point is also that sports are competing against entertainment properties like Fortnite, as…
I spoke with PT SportSuite's CEO Rich Cheary about the huge rise in sports teams becoming like media houses The company provides technology to sports teams to manage their media With the onset of COVID-19 it seemed like every sports team was trying to fill the void of live action with witty posts, or…
I spoke with Bohs' Daniel Lambert about how the Dublin football club became involved in the issue of refugees' rights (and other social issues) The club decided to partner with Amnesty and put "Refugees Welcome" in place of a sponsor on this year's away jersey - the move has generated an extremely positive, global reaction…
COVID-19 has seen sports played behind closed doors for the foreseeable future 72% of fans say they won't return to a stadium until a vaccine is found The International Well Building Institute (IWBI) is working to find solutions to keep fans safe during this uncertain time With the English Premier League returning last week…
IMeasureU is a company working with a host of top leagues and athletes to measure fitness and performance levels COVID-19 has seen more and more athletes rely on technology to measure their fitness Every major professional sport (apart from darts and fishing) was cancelled immediately due to the COVID-19 pandemic. In a previous post, Business…
How does a sports museum survive during a lockdown? That’s the difficult situation The National Football Museum found itself in during the COVID-19 pandemic