You might have seen the news last week that beauty brand Avon has became official sponsor to Liverpool women’s football team. If not, let me tell that the three year deal is truly groundbreaking for a number of reasons and a great sign for women’s football’s health in general.
Football
To football fans 1997 must seem like a lifetime ago. The mercurial Eric Cantona would unexpectedly announce his retirement from the sport, while the Brazilian legend Ronaldo would shatter the world transfer record fee, moving from Barcelona to Inter Milan for a then whopping £19.5 million. It was also the first year that Deloitte, the…
Liverpool has finally got its man. Virgil Van Dijk, the 6ft 4 defender, has put pen to paper on a deal worth £75 million.
Jaws dropped that Chelsea attacking midfielder Oscar was joined Chinese side Shanghai SIPG for a stunning £52 million. Why?
Sports Going Online - A Brave New World2016 has turned into a momentous year for sports, just not so much on the field. It can finally be christened the when sports, much like TV series, went finally online. There as so many examples`from the year so far including: Twitter signing a deal with the NFL…