On the 8th February 2018, it was 35 years since the most infamous kidnapping of an athlete in history. This athlete was worth an estimated $13.5 million. And this athlete was also a horse.
The documentary charts how Channel 4 started Football Italia and has interviews with key producers, former players like Paul Ince, and is fronted once more by the excellent James Richardson.
Globally, sports generates a whopping $91 billion a year. That’s a hell of a lot of money and you might be thinking you could get a slice of the action.
As my last blog post discussed, football documentaries are going to take off in 2018. Amazon has signed a deal with Man City, while Netflix has also partnered up with Juventus. Read more about this […]
You may have seen recent news that Man City has partnered with Amazon to create a documentary. It will follow the team through this season (what a season!).
Sports in 2017 It is hard to believe that 2017 is nearly over, but it has been a momentous year in sports, sports marketing and sports business. I look back at the top ten stories […]
Before jumping into BusinessOfSport.net’s first product review, I have an admission to make. I’m a huge fan of Under Armour, for a number of reasons. They’ve an incredible brand story (to learn more read about […]
As scary as it might seem 2018 is only just around the corner. Due to this, BusinessOfSport.net has looked into our crystal ball and come up with predictions of three stories we will see happening next year.
BusinessOfSport.Net: With PSG signing Neymar for a world record fee of $263 million, many pointed to it being the ultimate example of how player loyalty can be bought or sold. In fact, new signings across top tier European squads increasing sharply from 36.7% in 2009 to 44.8% in 2017.
BusinessOfSport.net has pulled together the top five sports PR disasters ever. Who makes the top five?
In today’s internet era, brand ambassadors are under much more scrutiny than ever before and anything that is offensive, or questionable, in terms of actions or comments can results in them being dropped (and also losing a significant pay check) by brands.
Ten years into his ownership of Newcastle United, Mike Ashley has decided he has finally, finally had enough. The club is officially up for sale, from the owner who, in 2016, made the claim that he “regrets” the purchase in the first place.
In recent months, Sony Music has signed a deal with Chelsea, Roma has partnered up with Hugo Boss. Strangest of all has been PSG’s and the Rolling Stones, yes the band, teaming up to produce a fashion range.
Where once the Olympics, run by the International Olympic Committee (IOC), could easily handpick the best bids, the tables are now turning and they are having to adapt to a new reality. Previously, would-be host countries bid on the assumption that the games would boost their local economy significantly, no longer however.
Today the Premier League, the world’s richest and most popular football league in the world, turns 25 years old. Its huge impact can’t be understated, and BusinessOfSport.Net has pulled out five areas which England’s top flight football league has become synonymous with.
When undefeated boxer Floyd Mayweather (49-0-0) agreed to fight mixed martial artist (MMA) Conor McGregor (who’s boxing record is 0-0-0), he must have thought he would be the easy winner, both inside and outside the ring.
In a previous post I spoke in depth with James Young, Strategic Partnership Lead at Lucozade Sport regarding the brand’s excellent campaign with IBF Heavyweight Champion of the world Anthony Joshua ahead of his unforgettable fight against Wladimir Klitschko.
One brand which is partnered with Joshua stood out from all the others in the run up to the fight. Using an impactful TV advert detailing Joshua’s background Lucozade Sport was able to generate widespread interest not only in their brand ambassador ahead of his big fight but also about Lucozade Sport’s own “Made To Move” campaign. The campaign has the ambitious target of get one million people moving more by 2020 in the UK, as part of a campaign to highlight and also champion active lifestyles. This is a campaign which I’ll speak more about in a second post coming soon.
Firstly, to understand Macron, you need to know that as a business is split into two specific divisions. This is much like most sports clothing brands, whereby one side of the business is purely commercial, an individual can buy a piece of apparel or a amateur team pays Macron to produce clothing. On the other side is sponsorship, whereby the brand seeks out new opportunities with teams across the world.
Being a smaller sporting brand can be tough. The odds seemed stacked against you when comparing yourself to the Adidas’ and Nike’s of this world. Macron (not named after the new French President, more on that in part two) is an Italian brand founded in 1971. Back then it was a distributor of American sportswear brands in Italy. By 1994, it began to expand rapidly and by 2001 had just won the sponsorship of its first professional sports team, Bologna FC, which it still sponsors now.