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Man Utd Still The “Most Valuable Club In Europe”

Man Utd, despite a number of poor seasons in terms of the on-the-park performance, is still in a great financial shape. It recently reported an 8% increase in quarterly sales year-on-year, while Deloitte’s well-respected football report also had the club topping the table for revenue generation. Not only this, despite finishing a distant second to fierce rivals Man City, the club also earned more money (£149.77 million) from the English Premier League, than the new champions.

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Interview: How Anthony Joshua Helped Lucozade Sport Make Their Knockout TV Ad (Part 1)

One brand which is partnered with Joshua stood out from all the others in the run up to the fight. Using an impactful TV advert detailing Joshua’s background Lucozade Sport was able to generate widespread interest not only in their brand ambassador ahead of his big fight but also about Lucozade Sport’s own “Made To Move” campaign. The campaign has the ambitious target of get one million people moving more by 2020 in the UK, as part of a campaign to highlight and also champion active lifestyles. This is a campaign which I’ll speak more about in a second post coming soon.