BusinessOfSport.Net: With PSG signing Neymar for a world record fee of $263 million, many pointed to it being the ultimate example of how player loyalty can be bought or sold. In fact, new signings across top tier European squads increasing sharply from 36.7% in 2009 to 44.8% in 2017.
BusinessOfSport.net has pulled together the top five sports PR disasters ever. Who makes the top five?
In today’s internet era, brand ambassadors are under much more scrutiny than ever before and anything that is offensive, or questionable, in terms of actions or comments can results in them being dropped (and also losing a significant pay check) by brands.
Ten years into his ownership of Newcastle United, Mike Ashley has decided he has finally, finally had enough. The club is officially up for sale, from the owner who, in 2016, made the claim that he “regrets” the purchase in the first place.
In recent months, Sony Music has signed a deal with Chelsea, Roma has partnered up with Hugo Boss. Strangest of all has been PSG’s and the Rolling Stones, yes the band, teaming up to produce a fashion range.
Where once the Olympics, run by the International Olympic Committee (IOC), could easily handpick the best bids, the tables are now turning and they are having to adapt to a new reality. Previously, would-be host countries bid on the assumption that the games would boost their local economy significantly, no longer however.
Today the Premier League, the world’s richest and most popular football league in the world, turns 25 years old. Its huge impact can’t be understated, and BusinessOfSport.Net has pulled out five areas which England’s top flight football league has become synonymous with.
When undefeated boxer Floyd Mayweather (49-0-0) agreed to fight mixed martial artist (MMA) Conor McGregor (who’s boxing record is 0-0-0), he must have thought he would be the easy winner, both inside and outside the ring.
In a previous post I spoke in depth with James Young, Strategic Partnership Lead at Lucozade Sport regarding the brand’s excellent campaign with IBF Heavyweight Champion of the world Anthony Joshua ahead of his unforgettable fight against Wladimir Klitschko.
One brand which is partnered with Joshua stood out from all the others in the run up to the fight. Using an impactful TV advert detailing Joshua’s background Lucozade Sport was able to generate widespread interest not only in their brand ambassador ahead of his big fight but also about Lucozade Sport’s own “Made To Move” campaign. The campaign has the ambitious target of get one million people moving more by 2020 in the UK, as part of a campaign to highlight and also champion active lifestyles. This is a campaign which I’ll speak more about in a second post coming soon.
Firstly, to understand Macron, you need to know that as a business is split into two specific divisions. This is much like most sports clothing brands, whereby one side of the business is purely commercial, an individual can buy a piece of apparel or a amateur team pays Macron to produce clothing. On the other side is sponsorship, whereby the brand seeks out new opportunities with teams across the world.
Being a smaller sporting brand can be tough. The odds seemed stacked against you when comparing yourself to the Adidas’ and Nike’s of this world. Macron (not named after the new French President, more on that in part two) is an Italian brand founded in 1971. Back then it was a distributor of American sportswear brands in Italy. By 1994, it began to expand rapidly and by 2001 had just won the sponsorship of its first professional sports team, Bologna FC, which it still sponsors now.
You might remember my recent post of the rise of the women’s game across the world. It focused heavily on beauty brand Avon signing a historic deal to sponsor Liverpool women’s football team. It was a first of its kind type of deal, in which Avon became the first female brand to sponsor a women’s professional football team and also becomes Liverpool’s first independent shirt sponsor to that of its male counterpart.
Will eSports become an Olympic sport? It could happen. Recent news that eSports is set to be a medal event at 2022 Asian Games, to be held in Hangzhou, China shows it could become a reality.
You might have seen the news last week that beauty brand Avon has became official sponsor to Liverpool women’s football team. If not, let me tell that the three year deal is truly groundbreaking for a number of reasons and a great sign for women’s football’s health in general.
Most fans probably aren’t aware that Any Given Sunday gave Under Armour its first big break on a global stage and actually helped the company’s sales to grow nearly five times faster than the previous year, to $5 million.
BusinessOfSport.Net sat down with Rory Sheridan, Head of Sponsorship for Diageo in Western Europe, this week to discuss Guinness’ current priorities regarding sports sponsorship, how it is performing and where it might be heading next.
With the Formula One season returning in the coming weeks, the sport faces to huge changes, which may be unprecedented in its 67 year , championship history. This is thanks to long-time owner (nearly 40 years at the […]
With the Formula One season returning in the coming weeks, the sport faces to huge changes, which may be unprecedented in its 67 year, championship history. This is thanks to long-time owner (nearly 40 years at the wheel) and force-of-nature, Bernie Ecclestone selling the F1 brand to Liberty Media , in a deal worth $8 billion.
Having over 113 million viewers for one game is nothing to be sniffed at, more worryingly for the NFL, during the regular season (of 16 games), viewer figures declined by 8%, according to ESPN.