When undefeated boxer Floyd Mayweather (49-0-0) agreed to fight mixed martial artist (MMA) Conor McGregor (who’s boxing record is 0-0-0), he must have thought he would be the easy winner, both inside and outside the ring.
In a previous post I spoke in depth with James Young, Strategic Partnership Lead at Lucozade Sport regarding the brand’s excellent campaign with IBF Heavyweight Champion of the world Anthony Joshua ahead of his unforgettable fight against Wladimir Klitschko.
One brand which is partnered with Joshua stood out from all the others in the run up to the fight. Using an impactful TV advert detailing Joshua’s background Lucozade Sport was able to generate widespread interest not only in their brand ambassador ahead of his big fight but also about Lucozade Sport’s own “Made To Move” campaign. The campaign has the ambitious target of get one million people moving more by 2020 in the UK, as part of a campaign to highlight and also champion active lifestyles. This is a campaign which I’ll speak more about in a second post coming soon.
Firstly, to understand Macron, you need to know that as a business is split into two specific divisions. This is much like most sports clothing brands, whereby one side of the business is purely commercial, an individual can buy a piece of apparel or a amateur team pays Macron to produce clothing. On the other side is sponsorship, whereby the brand seeks out new opportunities with teams across the world.
Being a smaller sporting brand can be tough. The odds seemed stacked against you when comparing yourself to the Adidas’ and Nike’s of this world. Macron (not named after the new French President, more on that in part two) is an Italian brand founded in 1971. Back then it was a distributor of American sportswear brands in Italy. By 1994, it began to expand rapidly and by 2001 had just won the sponsorship of its first professional sports team, Bologna FC, which it still sponsors now.
You might remember my recent post of the rise of the women’s game across the world. It focused heavily on beauty brand Avon signing a historic deal to sponsor Liverpool women’s football team. It was a first of its kind type of deal, in which Avon became the first female brand to sponsor a women’s professional football team and also becomes Liverpool’s first independent shirt sponsor to that of its male counterpart.
Will eSports become an Olympic sport? It could happen. Recent news that eSports is set to be a medal event at 2022 Asian Games, to be held in Hangzhou, China shows it could become a reality.
You might have seen the news last week that beauty brand Avon has became official sponsor to Liverpool women’s football team. If not, let me tell that the three year deal is truly groundbreaking for a number of reasons and a great sign for women’s football’s health in general.
Most fans probably aren’t aware that Any Given Sunday gave Under Armour its first big break on a global stage and actually helped the company’s sales to grow nearly five times faster than the previous year, to $5 million.
BusinessOfSport.Net sat down with Rory Sheridan, Head of Sponsorship for Diageo in Western Europe, this week to discuss Guinness’ current priorities regarding sports sponsorship, how it is performing and where it might be heading next.
With the Formula One season returning in the coming weeks, the sport faces to huge changes, which may be unprecedented in its 67 year , championship history. This is thanks to long-time owner (nearly 40 years at the […]
With the Formula One season returning in the coming weeks, the sport faces to huge changes, which may be unprecedented in its 67 year, championship history. This is thanks to long-time owner (nearly 40 years at the wheel) and force-of-nature, Bernie Ecclestone selling the F1 brand to Liberty Media , in a deal worth $8 billion.
Having over 113 million viewers for one game is nothing to be sniffed at, more worryingly for the NFL, during the regular season (of 16 games), viewer figures declined by 8%, according to ESPN.
Back in July last year, stunning news emerged that the Ultimate Fighting Championship (UFC) was being sold for an eye-watering $4 billion to William Morris Endeavor-International Management Group, (WME-IMG), one of the biggest representation firms in […]
To football fans 1997 must seem like a lifetime ago. The mercurial Eric Cantona would unexpectedly announce his retirement from the sport, while the Brazilian legend Ronaldo would shatter the world transfer record fee, moving from Barcelona to Inter Milan for a then whopping £19.5 million. It was also the first year that Deloitte, the financial services giant, would publish its ‘Football Money League’ report detailing which clubs earned the most money in the last season.
Liverpool has finally got its man. Virgil Van Dijk, the 6ft 4 defender, has put pen to paper on a deal worth £75 million.
Jaws dropped that Chelsea attacking midfielder Oscar was joined Chinese side Shanghai SIPG for a stunning £52 million. Why?
Many eyebrows were raised two weeks ago when Under Armour, the upstart sports clothing brand announced a ten year deal to become the exclusive and official uniform provider to America’s Major League Baseball (MLB) from 2020 onwards.
BT Sports deal with boxing promoter Frank Warren could be a game changer for the sport in the UK and threaten rival promoter, Eddie Hearn’s decade-long supremacy in the sport.
The NFL season will be truly landmark moment for sports fans, thanks to the league’s deal with Twitter to live stream ten games for free worldwide. Following on from the NFL’s own previous test case with […]