Most fans probably aren’t aware that Any Given Sunday gave Under Armour its first big break on a global stage and actually helped the company’s sales to grow nearly five times faster than the previous year, to $5 million.
BusinessOfSport.Net sat down with Rory Sheridan, Head of Sponsorship for Diageo in Western Europe, this week to discuss Guinness’ current priorities regarding sports sponsorship, how it is performing and where it might be heading next.
With the Formula One season returning in the coming weeks, the sport faces to huge changes, which may be unprecedented in its 67 year , championship history. This is thanks to long-time owner (nearly 40 years at the […]
With the Formula One season returning in the coming weeks, the sport faces to huge changes, which may be unprecedented in its 67 year, championship history. This is thanks to long-time owner (nearly 40 years at the wheel) and force-of-nature, Bernie Ecclestone selling the F1 brand to Liberty Media , in a deal worth $8 billion.
Having over 113 million viewers for one game is nothing to be sniffed at, more worryingly for the NFL, during the regular season (of 16 games), viewer figures declined by 8%, according to ESPN.
Back in July last year, stunning news emerged that the Ultimate Fighting Championship (UFC) was being sold for an eye-watering $4 billion to William Morris Endeavor-International Management Group, (WME-IMG), one of the biggest representation firms in […]
To football fans 1997 must seem like a lifetime ago. The mercurial Eric Cantona would unexpectedly announce his retirement from the sport, while the Brazilian legend Ronaldo would shatter the world transfer record fee, moving from Barcelona to Inter Milan for a then whopping £19.5 million. It was also the first year that Deloitte, the financial services giant, would publish its ‘Football Money League’ report detailing which clubs earned the most money in the last season.
Liverpool has finally got its man. Virgil Van Dijk, the 6ft 4 defender, has put pen to paper on a deal worth £75 million.
Jaws dropped that Chelsea attacking midfielder Oscar was joined Chinese side Shanghai SIPG for a stunning £52 million. Why?
Many eyebrows were raised two weeks ago when Under Armour, the upstart sports clothing brand announced a ten year deal to become the exclusive and official uniform provider to America’s Major League Baseball (MLB) from 2020 onwards.
BT Sports deal with boxing promoter Frank Warren could be a game changer for the sport in the UK and threaten rival promoter, Eddie Hearn’s decade-long supremacy in the sport.
The NFL season will be truly landmark moment for sports fans, thanks to the league’s deal with Twitter to live stream ten games for free worldwide. Following on from the NFL’s own previous test case with […]
2016 has turned into a momentous year for sports, just not so much on the field. It can finally be christened the when sports, much like TV series, went finally online. There as so many […]
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