Many eyebrows were raised two weeks ago when Under Armour, the upstart sports clothing brand announced a ten year deal to become the exclusive and official uniform provider to America’s Major League Baseball (MLB) from 2020 onwards.
BT Sports deal with boxing promoter Frank Warren could be a game changer for the sport in the UK and threaten rival promoter, Eddie Hearn’s decade-long supremacy in the sport.
The NFL season will be truly landmark moment for sports fans, thanks to the league’s deal with Twitter to live stream ten games for free worldwide. Following on from the NFL’s own previous test case with […]
2016 has turned into a momentous year for sports, just not so much on the field. It can finally be christened the when sports, much like TV series, went finally online. There as so many […]
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