IMeasureU is a company working with a host of top leagues and athletes to measure fitness and performance levels COVID-19 has seen more and more athletes rely on technology to measure their fitness Every major professional sport (apart from darts and fishing) was cancelled immediately due to the COVID-19 pandemic. In a previous post, Business…
What tech will change the face of the sports fan experience? I discuss with Capgemini their latest report which explores the issue
It would seem that British fans, regardless of their wider circumstances, have a deep love of attending live sporting events. What has also helped boost attendance is the plethora of newer sports that have taken off or sports which are suddenly back in fashion.