Heard of the Alliance of American Football (AAF)? The new American football league launched a week after Super Bowl LIII, kicked off to over two million viewers for its debut game. Its second week pulled […]
“No rules! no judges’ scores! No time limits!” bellowed an enthusiastic voice-over for the start of UFC 1, in November 1993. It was set up to answer one of the most inriguing questions in all combat sports, who was the best fighter? Was it a boxer? A wrestler? Who was the ultimate fighter?
Globally, sports generates a whopping $91 billion a year. That’s a hell of a lot of money and you might be thinking you could get a slice of the action.