Page 12 – Business Of Sport

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Firstly, to understand Macron, you need to know that as a business is split into two specific divisions. This is much like most sports clothing brands, whereby one side of…

12

Jul 2017

Interviews Macron Sportswear

Macron Sportswear is overtaking Puma and Kappa

Being a smaller sporting brand can be tough. The odds seemed stacked against you when comparing yourself to the Adidas’ and Nike’s of this world. Macron (not named after the…

31

May 2017

Football Interviews

Avon Teams Up With Liverpool Women

You might remember my recent post of the rise of the women’s game across the world. It focused heavily on beauty brand Avon signing a historic deal to sponsor Liverpool…

16

May 2017

Analysis eSports

Will eSports Become An Olympic Sport?

Will eSports become an Olympic sport? It could happen. Recent news that eSports is set to be a medal event at 2022 Asian Games, to be held in Hangzhou, China…

25

Apr 2017

Analysis Football

Women’s football will be as popular as men’s

You might have seen the news last week that beauty brand Avon has became official sponsor to Liverpool women’s football team. If not, let me tell that the three year…

11

Apr 2017

Sponsorship Sports marketing Under Armour

How Under Armour Used “Any Given Sunday” To Take On Nike & Adidas

Most fans probably aren’t aware that Any Given Sunday gave Under Armour its first big break on a global stage and actually helped the company’s sales to grow nearly five…

17

Mar 2017

Interviews Sponsorship Sports marketing

Why Horse Racing & Rugby Is So Critical To Guinness

BusinessOfSport.Net sat down with Rory Sheridan, Head of Sponsorship for Diageo in Western Europe, this week to discuss Guinness’ current priorities regarding sports sponsorship, how it is performing and where…

07

Mar 2017

Analysis Formula 1

Liberty Media Buys Formula One

With the Formula One season returning in the coming weeks, the sport faces to huge changes, which may be unprecedented in its 67 year , championship history. This is thanks to long-time…

07

Mar 2017

Analysis Formula 1

Formula 1 Gears Up To New Management

With the Formula One season returning in the coming weeks, the sport faces to huge changes, which may be unprecedented in its 67 year, championship history. This is thanks to…

13

Feb 2017

Analysis Broadcasting NFL

Why Are NFL Ratings Down?

Having over 113 million viewers for one game is nothing to be sniffed at, more worryingly for the NFL, during the regular season (of 16 games), viewer figures declined by…

Business Of Sport Archive

How Macron Sportswear is taking on Adidas and Nike

Macron Sportswear is overtaking Puma and Kappa

Avon Teams Up With Liverpool Women

Will eSports Become An Olympic Sport?

Women’s football will be as popular as men’s

How Under Armour Used “Any Given Sunday” To Take On Nike & Adidas

Why Horse Racing & Rugby Is So Critical To Guinness

Liberty Media Buys Formula One

Formula 1 Gears Up To New Management

Why Are NFL Ratings Down?

All or Nothing: Arsenal Amazon Prime review

Pele, Argentina and the dictators

Finding Jack Charlton