A study revealed how much stars can earn from social media, for sponsored posts and estimated that Ronaldo earns a simply incredible £308,000 per post (thanks to his 100+ million followers on Instagram).
In recent months, Sony Music has signed a deal with Chelsea, Roma has partnered up with Hugo Boss. Strangest of all has been PSG’s and the Rolling Stones, yes the band, teaming up to produce a fashion range.
Where once the Olympics, run by the International Olympic Committee (IOC), could easily handpick the best bids, the tables are now turning and they are having to adapt to a new reality. Previously, would-be host countries bid on the assumption that the games would boost their local economy significantly, no longer however.
When undefeated boxer Floyd Mayweather (49-0-0) agreed to fight mixed martial artist (MMA) Conor McGregor (who’s boxing record is 0-0-0), he must have thought he would be the easy winner, both inside and outside the ring.
In a previous post I spoke in depth with James Young, Strategic Partnership Lead at Lucozade Sport regarding the brand’s excellent campaign with IBF Heavyweight Champion of the world Anthony Joshua ahead of his unforgettable fight against Wladimir Klitschko.
Most fans probably aren’t aware that Any Given Sunday gave Under Armour its first big break on a global stage and actually helped the company’s sales to grow nearly five times faster than the previous year, to $5 million.