Can pro rugby take off in the US? NRFL’s Michael Clements thinks so
Interviews
What tech will change the face of the sports fan experience? I discuss with Capgemini their latest report which explores the issue
It is estimated that 35% of athletes suffer, at some stage of their career, from issues around mental health. High profile sports stars, including 28-time medalist Michael Phelps have been quite open about their struggles. “I hadn't left my room for 5 days. I questioned whether I wanted to be alive anymore. I…
Following on from this week's interview with Phil Andrews, CEO of USA Weightlifting (USAW), Business Of Sport asks him how he runs an organization with over 27,000 active members across the US. What do you think are the key assets of a CEO to help grow an organisation? "The most important asset for me…
The sport of weightlifting is as old as human life, with prehistoric tribes reckoned to test each other by lifting heavy rocks. Weightlifting is also deeply ingrained in the Olympics, with the sport being part of the first modern Olympics held in 1896 in Athens. The sport was broadened out to include female competition…
With immediate effect, O’Neills are manufacturing scrubs for the Health and Social Care Trusts. The health and safety of our workers is paramount. We are observing government hygiene and distancing protocol. We are delighted to support the work of frontline healthcare staff. pic.twitter.com/oZJwNR5ek9 — O'Neills (@ONeills1918) March 23, 2020
The Irish brand, O'Neills…
In a previous post I spoke in depth with James Young, Strategic Partnership Lead at Lucozade Sport regarding the brand’s excellent campaign with IBF Heavyweight Champion of the world Anthony Joshua ahead of his unforgettable fight against Wladimir Klitschko.
One brand which is partnered with Joshua stood out from all the others in the run up to the fight. Using an impactful TV advert detailing Joshua’s background Lucozade Sport was able to generate widespread interest not only in their brand ambassador ahead of his big fight but also about Lucozade Sport’s own “Made To…
Firstly, to understand Macron, you need to know that as a business is split into two specific divisions. This is much like most sports clothing brands, whereby one side of the business is purely commercial, an individual can buy a piece of apparel or a amateur team pays Macron to produce clothing. On the other…
Being a smaller sporting brand can be tough. The odds seemed stacked against you when comparing yourself to the Adidas’ and Nike’s of this world. Macron (not named after the new French President, more on that in part two) is an Italian brand founded in 1971. Back then it was a distributor of American sportswear…