Before jumping into Business Of Sport's first product review, I have an admission to make. I'm a huge fan of Under Armour, for a number of reasons. They've an incredible brand story (to learn more read about this in my blog on it here and the video below) and have great athletes on their books…
Under Armour
Most fans probably aren’t aware that Any Given Sunday gave Under Armour its first big break on a global stage and actually helped the company’s sales to grow nearly five times faster than the previous year, to $5 million.
Many eyebrows were raised two weeks ago when Under Armour, the upstart sports clothing brand announced a ten year deal to become the exclusive and official uniform provider to America’s Major League Baseball (MLB) from 2020 onwards.