“No rules! no judges’ scores! No time limits!” bellowed an enthusiastic voice-over for the start of UFC 1, in November 1993. It was set up to answer one of the most inriguing questions in all combat sports, who was the best fighter? Was it a boxer? A wrestler? Who was the ultimate fighter?
MMA
When undefeated boxer Floyd Mayweather (49-0-0) agreed to fight mixed martial artist (MMA) Conor McGregor (who’s boxing record is 0-0-0), he must have thought he would be the easy winner, both inside and outside the ring.
BusinessOfSport.Net YouTube ChannelBack in July last year, stunning news emerged that the Ultimate Fighting Championship (UFC) was being sold for an eye-watering $4 billion to William Morris Endeavor-International Management Group, (WME-IMG), one of the biggest representation firms in sport. The price tag stands as most expensive transaction for an organisation in sports history and was about seven times its gross…