Where once the Olympics, run by the International Olympic Committee (IOC), could easily handpick the best bids, the tables are now turning and they are having to adapt to a new reality. Previously, would-be host countries bid on the assumption that the games would boost their local economy significantly, no longer however.
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Today the Premier League, the world’s richest and most popular football league in the world, turns 25 years old. Its huge impact can’t be understated, and BusinessOfSport.Net has pulled out five areas which England’s top flight football league has become synonymous with.
When undefeated boxer Floyd Mayweather (49-0-0) agreed to fight mixed martial artist (MMA) Conor McGregor (who’s boxing record is 0-0-0), he must have thought he would be the easy winner, both inside and outside the ring.
One brand which is partnered with Joshua stood out from all the others in the run up to the fight. Using an impactful TV advert detailing Joshua’s background Lucozade Sport was able to generate widespread interest not only in their brand ambassador ahead of his big fight but also about Lucozade Sport’s own “Made To…
You might remember my recent post of the rise of the women’s game across the world. It focused heavily on beauty brand Avon signing a historic deal to sponsor Liverpool women’s football team. It was a first of its kind type of deal, in which Avon became the first female brand to sponsor a women’s…
Will eSports become an Olympic sport? It could happen. Recent news that eSports is set to be a medal event at 2022 Asian Games, to be held in Hangzhou, China shows it could become a reality.
You might have seen the news last week that beauty brand Avon has became official sponsor to Liverpool women’s football team. If not, let me tell that the three year deal is truly groundbreaking for a number of reasons and a great sign for women’s football’s health in general.
With the Formula One season returning in the coming weeks, the sport faces to huge changes, which may be unprecedented in its 67 year , championship history. This is thanks to long-time owner (nearly 40 years at the wheel) and force-of-nature, Bernie Ecclestone selling the F1 brand to Liberty Media , in a deal worth $8 billion. However, Liberty's buyout,…
With the Formula One season returning in the coming weeks, the sport faces to huge changes, which may be unprecedented in its 67 year, championship history. This is thanks to long-time owner (nearly 40 years at the wheel) and force-of-nature, Bernie Ecclestone selling the F1 brand to Liberty Media , in a deal worth $8…
Having over 113 million viewers for one game is nothing to be sniffed at, more worryingly for the NFL, during the regular season (of 16 games), viewer figures declined by 8%, according to ESPN.