IMeasureU is a company working with a host of top leagues and athletes to measure fitness and performance levels COVID-19 has seen more and more athletes rely on technology to measure their fitness Every major professional sport (apart from darts and fishing) was cancelled immediately due to the COVID-19 pandemic. In a previous post, Business…
Every January Google Search sees huge spikes in searches for "gym membership" as people look to shift the excesses of the Christmas period. However, beyond this yearly spike, the fitness industry is now worth a record $100 billion as people increasingly look to become healthier and a gym membership/class pass is now part…
Protein is big business now. It is estimated that the global protein supplement market could grow from $4.91 billion in 2017 to a stunning $8.72 billion by 2025. Read more about the rise of gym going in this previous post too to understand it more. Many brands are now trying to jump into this ever-increasing consumer demands for…
Before jumping into Business Of Sport's first product review, I have an admission to make. I'm a huge fan of Under Armour, for a number of reasons. They've an incredible brand story (to learn more read about this in my blog on it here and the video below) and have great athletes on their books…