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Tag: Sports marketing

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Sports teams take control of their own media

I spoke with PT SportSuite's CEO Rich Cheary about the huge rise in sports teams becoming like media houses The company provides technology to sports teams to manage their media With the onset of COVID-19 it seemed like every sports team was trying to fill the void of live action with witty posts, or…

ByDavid ClaxtonAugust 3, 20200Comments

Why Horse Racing & Rugby Is So Critical To Guinness

BusinessOfSport.Net sat down with Rory Sheridan, Head of Sponsorship for Diageo in Western Europe, this week to discuss Guinness’ current priorities regarding sports sponsorship, how it is performing and where it might be heading next.

ByDavid ClaxtonMarch 17, 20170Comments

Tag: Sports marketing

Sports teams take control of their own media

Why Horse Racing & Rugby Is So Critical To Guinness

All or Nothing: Arsenal Amazon Prime review

Pele, Argentina and the dictators

Finding Jack Charlton