The history of the FIFA World Cup trophy

The World Cup Trophy, standing at 14.5 inches tall and weighs 13.5 pounds, is estimated to be worth a staggering $20 million. To put this in perspective, the Lombardi Trophy, given to the winners of the annual Super Bowl is worth a just over a paltry $4,000 in comparison. Even the venerated Stanley Cup, given…

ByDavid ClaxtonJune 17, 20180Comments

Analysis Sponsorship

How social media changed sports marketing

A study revealed how much stars can earn from social media, for sponsored posts and estimated that Ronaldo earns a simply incredible £308,000 per post (thanks to his 100+ million followers on Instagram).

ByDavid ClaxtonMay 29, 20180Comments

Analysis Football NFL NHL

Las Vegas has sports teams at last

Until 2017, Las Vegas did not have one major league sports team, making it one of the largest cities in the US to not have a local sports team in the NFL, NBA, MLB or NHL.

ByDavid ClaxtonApril 30, 20180Comments

Horse Racing Longform sports history

What happened to Shergar?

BusinessOfSport.Net YouTube ChannelOn the 8th February 2018, it was 35 years since the most infamous kidnapping of an athlete in history. This athlete was worth an estimated $13.5 million. And this athlete was also a horse - Shergar. What happened to Shergar? Firstly, Who Was Shergar? Shergar was an Irish-bred race horse, which won the 202nd Epsom…

ByDavid ClaxtonMarch 19, 20180Comments

Investing in sports has become more popular

Analysis Finance

Should I make an investment in sports?

Globally, sports generate a whopping $91 billion a year. That's a hell of a lot of money and you might be thinking you could get a slice of the action. Just look at the explosive growth of the fitness industry as an example of this - read more about that here. Or look at how…

ByDavid ClaxtonFebruary 25, 20180Comments