Sports teams take control of their own media

I spoke with PT SportSuite's CEO Rich Cheary about the huge rise in sports teams becoming like media houses The company provides technology to sports teams to manage their media With the onset of COVID-19 it seemed like every sports team was trying to fill the void of live action with witty posts, or…

ByDavid ClaxtonAugust 3, 20200Comments

Business & Sport Finance Sports marketing

How to pick a sports brand ambassador

In today’s internet era, brand ambassadors are under much more scrutiny than ever before and anything that is offensive, or questionable, in terms of actions or comments can results in them being dropped (and also losing a significant pay check) by brands.

ByDavid ClaxtonNovember 6, 20170Comments

Sponsorship Sports marketing

Forget Pooh Jeans: Sports partnerships enter a new age

In recent months, Sony Music has signed a deal with Chelsea, Roma has partnered up with Hugo Boss. Strangest of all has been PSG’s and the Rolling Stones, yes the band, teaming up to produce a fashion range.

ByDavid ClaxtonOctober 22, 20170Comments

Boxing Finance MMA Sponsorship Sports gambling Sports marketing

Mayweather .vs. McGregor – How it happened

When undefeated boxer Floyd Mayweather (49-0-0) agreed to fight mixed martial artist (MMA) Conor McGregor (who’s boxing record is 0-0-0), he must have thought he would be the easy winner, both inside and outside the ring.

ByDavid ClaxtonAugust 8, 20170Comments

Interviews Sponsorship Sports marketing

What Lucozade Sport Looks For In Its Brand Ambassadors

In a previous post I spoke in depth with James Young, Strategic Partnership Lead at Lucozade Sport regarding the brand’s excellent campaign with IBF Heavyweight Champion of the world Anthony Joshua ahead of his unforgettable fight against Wladimir Klitschko.

ByDavid ClaxtonAugust 3, 20170Comments

Boxing Interviews Sponsorship Sports marketing

Anthony Joshua Makes Lucozade Sport Pop

One brand which is partnered with Joshua stood out from all the others in the run up to the fight. Using an impactful TV advert detailing Joshua’s background Lucozade Sport was able to generate widespread interest not only in their brand ambassador ahead of his big fight but also about Lucozade Sport’s own “Made To…

ByDavid ClaxtonJuly 26, 20170Comments

Sponsorship Sports marketing Under Armour

How Under Armour Used “Any Given Sunday” To Take On Nike & Adidas

Most fans probably aren’t aware that Any Given Sunday gave Under Armour its first big break on a global stage and actually helped the company’s sales to grow nearly five times faster than the previous year, to $5 million.

ByDavid ClaxtonApril 11, 20170Comments

Interviews Sponsorship Sports marketing

Why Horse Racing & Rugby Is So Critical To Guinness

BusinessOfSport.Net sat down with Rory Sheridan, Head of Sponsorship for Diageo in Western Europe, this week to discuss Guinness’ current priorities regarding sports sponsorship, how it is performing and where it might be heading next.

ByDavid ClaxtonMarch 17, 20170Comments

Analysis Football Sports marketing

Deloitte’s Football Money League Report

To football fans 1997 must seem like a lifetime ago. The mercurial Eric Cantona would unexpectedly announce his retirement from the sport, while the Brazilian legend Ronaldo would shatter the world transfer record fee, moving from Barcelona to Inter Milan for a then whopping £19.5 million. It was also the first year that Deloitte, the…

ByDavid ClaxtonJanuary 30, 20170Comments

Sports marketing

Sports marketing

Sports teams take control of their own media

How to pick a sports brand ambassador

Forget Pooh Jeans: Sports partnerships enter a new age

Mayweather .vs. McGregor – How it happened

What Lucozade Sport Looks For In Its Brand Ambassadors

Anthony Joshua Makes Lucozade Sport Pop

How Under Armour Used “Any Given Sunday” To Take On Nike & Adidas

Why Horse Racing & Rugby Is So Critical To Guinness

Deloitte’s Football Money League Report

All or Nothing: Arsenal Amazon Prime review

Pele, Argentina and the dictators

Finding Jack Charlton