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Tag: Man Utd

There’s no loyalty in football, but actually you’re wrong

BusinessOfSport.Net: With PSG signing Neymar for a world record fee of $263 million, many pointed to it being the ultimate example of how player loyalty can be bought or sold. In fact, new signings across top tier European squads increasing sharply from 36.7% in 2009 to 44.8% in 2017.

ByDavid ClaxtonNovember 21, 20170Comments

Sponsorship Sports marketing

Forget Pooh Jeans: Sports partnerships enter a new age

In recent months, Sony Music has signed a deal with Chelsea, Roma has partnered up with Hugo Boss. Strangest of all has been PSG’s and the Rolling Stones, yes the band, teaming up to produce a fashion range.

ByDavid ClaxtonOctober 22, 20170Comments

Analysis Football Sports marketing

Deloitte’s Football Money League Report

To football fans 1997 must seem like a lifetime ago. The mercurial Eric Cantona would unexpectedly announce his retirement from the sport, while the Brazilian legend Ronaldo would shatter the world transfer record fee, moving from Barcelona to Inter Milan for a then whopping £19.5 million. It was also the first year that Deloitte, the…

ByDavid ClaxtonJanuary 30, 20170Comments

Tag: Man Utd

There’s no loyalty in football, but actually you’re wrong

Forget Pooh Jeans: Sports partnerships enter a new age

Deloitte’s Football Money League Report

All or Nothing: Arsenal Amazon Prime review

Pele, Argentina and the dictators

Finding Jack Charlton