Page 11 – Business Of Sport

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BusinessOfSport.Net: With PSG signing Neymar for a world record fee of $263 million, many pointed to it being the ultimate example of how player loyalty can be bought or sold.…

17

Nov 2017

What are the biggest scandals ever in sport?

BusinessOfSport.net has pulled together the top five sports PR disasters ever. Who makes the top five?

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Nov 2017

Business & Sport Finance Sports marketing

How to pick a sports brand ambassador

In today’s internet era, brand ambassadors are under much more scrutiny than ever before and anything that is offensive, or questionable, in terms of actions or comments can results in…

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Oct 2017

Analysis Finance Football

Newcastle up for sale: where did it go wrong?

Ten years into his ownership of Newcastle United, Mike Ashley has decided he has finally, finally had enough. The club is officially up for sale, from the owner who, in…

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Oct 2017

Sponsorship Sports marketing

Forget Pooh Jeans: Sports partnerships enter a new age

In recent months, Sony Music has signed a deal with Chelsea, Roma has partnered up with Hugo Boss. Strangest of all has been PSG’s and the Rolling Stones, yes the…

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Aug 2017

Analysis Olympics Sponsorship

Is hosting the Olympics worth it anymore?

Where once the Olympics, run by the International Olympic Committee (IOC), could easily handpick the best bids, the tables are now turning and they are having to adapt to a…

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Aug 2017

Football sports history

How the Premier League has changed

Today the Premier League, the world’s richest and most popular football league in the world, turns 25 years old. Its huge impact can’t be understated, and BusinessOfSport.Net has pulled out…

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Aug 2017

Boxing Finance MMA Sponsorship Sports gambling Sports marketing

Mayweather .vs. McGregor – How it happened

When undefeated boxer Floyd Mayweather (49-0-0) agreed to fight mixed martial artist (MMA) Conor McGregor (who’s boxing record is 0-0-0), he must have thought he would be the easy winner,…

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Aug 2017

Interviews Sponsorship Sports marketing

What Lucozade Sport Looks For In Its Brand Ambassadors

In a previous post I spoke in depth with James Young, Strategic Partnership Lead at Lucozade Sport regarding the brand’s excellent campaign with IBF Heavyweight Champion of the world Anthony…

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Jul 2017

Boxing Interviews Sponsorship Sports marketing

Anthony Joshua Makes Lucozade Sport Pop

One brand which is partnered with Joshua stood out from all the others in the run up to the fight. Using an impactful TV advert detailing Joshua’s background Lucozade Sport…

Business Of Sport Archive

There’s no loyalty in football, but actually you’re wrong

What are the biggest scandals ever in sport?

How to pick a sports brand ambassador

Newcastle up for sale: where did it go wrong?

Forget Pooh Jeans: Sports partnerships enter a new age

Is hosting the Olympics worth it anymore?

How the Premier League has changed

Mayweather .vs. McGregor – How it happened

What Lucozade Sport Looks For In Its Brand Ambassadors

Anthony Joshua Makes Lucozade Sport Pop

All or Nothing: Arsenal Amazon Prime review

Pele, Argentina and the dictators

Finding Jack Charlton